2. Digital Content Strategy
3. Social Media Execution
Project: End-to-End Campaign Execution // TerraSkin X02 trail running shoe & XCEED apparel
A fully integrated campaign for the launch of the Terraskin X02, a downhill-driven trail running shoe engineered for control, confidence, and speed. We crafted a creative ecosystem across social media, e-commerce, activations, and digital channels. Two key colorways led the product storytelling, supported by the SS25 apparel capsule designed for high-performance expression.
The visual world draws from contemporary trail aesthetics: stripped-back, textured, and tactile. Inspired by the rhythm of descent, the campaign evokes a sense of flow, grounded momentum, and satisfying control. Every touchpoint was designed to immerse runners in that downhill rhythm: visceral, fluid, and fast.
A campaign shaped by the connection with terrain.
No brakes. Just flow.