2. Social Media Strategy
3. Product Storytelling
4. Project Management
Project: End-to-End Campaign Execution // CoreFusion Aero Cycling Jersey & Documentary Launch
A multi-channel campaign celebrating gravel riding, centered on the CoreFusion Aero jersey. We produced a compelling documentary capturing the brutal and transformative five-day ultra-cycling race, 7 Serpents. Featuring Felix Albrecht, our Product Creative Lead, the film offers an intimate look at the race’s physical and mental demands.
Alongside the documentary, we developed a targeted suite of social media content and exclusive newsletter releases to build hype and engagement around the campaign, with a special focus on the documentary launch.
This campaign included the exclusive release of a custom-designed cycling jersey, a limited edition of just 100 pieces, blending high-performance design with personal storytelling.