2. Social Media Strategy & Implementation 3. Campaign Planning & Execution
4. Project Management
Project: End-to-End Campaign Execution // Winter Sports Apparel // Special Edition // Holiday Gift Campaign
We created targeted campaigns spotlighting X-BIONIC’s Energy Accumulator base layers for winter sports, (skiing, snowboarding, and ski touring). The flagship campaign included a powerful short film showcasing the range’s innovation and performance in extreme conditions.
Next, we launched a special edition campaign for the Energy Accumulator Wild base layer, highlighting rugged design and durability with the tagline “Tested in the Wild,” celebrating peak performance in wild environments.
Later, we launched a cozy holiday campaign for base layers and accessories, bringing to life concepts like “Adventure is the real gift,” “Freedom is the real gift,” and “Wilderness is the real gift” to create emotional connection and seasonal appeal.
Sean F