2. In-store Experience
3. Visual & Material Storytelling
Project: Retail Concept Design //
Multi-store rollout
A project with cowboy heritage.
We took road trips, rodeos, and music vibes — and turned them into a visual world.
In-store moments that feel like a ride through authentic Americana: raw textures, corrugated metal, dusty signs — every detail tells a story.
A space built with character, inspired by Route 66 signs and stable wood.
The displays aren’t just structures — they’re amplifiers of Wrangler’s identity.
Authentic Americana, reimagined for now.