2. Art Direction
Project: Sunglasses Collection
A bold celebration of diversity and inclusion, designed to reflect the richness of human differences and the strength found in unity. Each piece embodies the concept of a social ecosystem where individuality is key.
The art direction and styling for the campaign shoot were meticulously crafted to embody the collection’s ethos. Collaborations with diverse influencers and ambassadors amplify the message of unity, celebrating differences through authentic storytelling and impactful visuals.